What is Google AdWords?
Google AdWords is a way of marketing your content or products to your customers online. You can reach your customers instantly.
Google AdWords has been quite popular for a while. Let us look at its trends chart.
How to use Google AdWords?
You create ads for your business & choose when do you want them to appear on Google.
The concept is simple: You enter words that are relevant to your products & services(these words are keywords) & then AdWords shows your ad on Google when someone searches for that word or related words.
How does AdWords work?
E.g: You searched for ‘Window Repairs’. Google searches through billions of web pages, blogs & other listings, to find the ones most relevant to ‘window repair’.
Among the search results are thousands of other businesses also providing ‘Window Repairs’. AdWords gives your business visibility even if your website is not in the TOP RESULTS.
AdWords helps you to get your business ad on Google in front of many potential customers. Customers search on Google, they find your ad, they click on it & they could become your customers!!!
How AdWords helps you grow your business
E.g: You want to attract customers in your local area.
AdWords lets you pick when & where you want your ads to show i.e you can target your ads so that when people in your state, city, region or neighborhood search for businesses like yours, your ads show next to their search results.
With AdWords, you can also display your ad on thousands of websites.
For example, you sell fitness apparel.
Your ads might show up on sites(using AdWords) which discuss fitness, workouts, healthy living & related topics. Anyone browsing the internet about the new workout gear & learning about new fitness trend maybe interested in buying from your site.
Go mobile with AdWords
Everyday millions of customers are using the internet from their phones, to research products & services, search for local businesses & they might easily click on your ad from their mobile phones, see your phone number in the ad & call you directly for more information. YOUR POTENTIAL CLIENTS are on the move & with AdWords, your business can be wherever your customers are.
Manage your advertising budget with AdWords
In addition to creating ads that help you to target people, most likely to buy your products & services, at the time they’re most ready. It helps you manage & control your advertising spend.
WITH ADWORDS YOU SELECT THE MAXIMUM AMOUNT THAT YOU’RE WILLING TO SPEND & YOU ONLY PAY WHEN SOMEONE CLICKS ON YOUR AD OR VISITS YOUR WEBSITE!!!
That is so cool!!!
AdWords gives you the ability to reach potential customers: at the moment they’re searching for what you’re offering.
This lets you tailor your advertising to the needs of your business-even if those needs change during the year or….. during the same day!!!
AdWords is a smart way to attract customers on the go. Why not, take your online marketing to the next level using Google AdWords, now!