Most firms/businesses know that SEO is indispensable when you want to be successful with your company.If you’re still doubtful about it or if your management thinks it’s an “alien” word, do read this article.
Out there, Customers are in thousands for your business
What do you or a vast majority of people do when they want to learn more about a product or solve a bothersome problem? They run a Google Search or search on another SEARCH ENGINE.
About 5 billion searches per day happen on Google.It’s highly likely that thousands of these searches are exactly those things that you’re offering.
If your website can’t be found on Google, practically it DOESN”T EXIST!!! So list it on Google, if you want customers to come through the internet.
Different searches are for different wants
Some people search to find information, others are looking for products.Remember, not all searches lead to sales. If your website specializes in expensive sneakers, it makes little sense to be listed for a general keyword such as ‘shoes’.
Make doubly sure that your keywords on your website & language on your website target those people who are interested in what your website has to offer.
Targeting the right keywords is very important if you don’t want to waste time & money & actually want to get results from your website in 2017 & hereon.
Additionally, it’s important that your website is listed on the first result page of Google or Bing or whatever browser you use. On average, the top result gets 43.5% of all visitors who search for that keyword.
If your website is listed on result page 2, most people won’t see it & you will have to again try to get it to Page 1.
How to Optimize your pages for Google
The whole process of optimizing your pages so that they are found on the 1st search result page is called ‘search engine optimization’ (SEO). If your website is listed for the right keywords(we’ll tell you how to find them), you’ll get many new customers.
Optimizing websites for Search Engines can be quite scary initially.Don’t worry, we have tools like SEOProfiler.
Find related keywords that deliver targeted website visitors with the keyword research tools in SEOprofiler. Find out how many visitors you will get through these keywords.It’s invaluable!!!
Web page optimization
The website audit tool analyzes your web pages & shows the technical things that need to be changed to make sure that search engines index your pages, correctly.
The Top 10 Optimizer tool in SEOprofiler analyzes separate pages of your site & shows you how to change these pages(which you were missing until now) so that they get high rankings for your keywords.
Links, nowadays, occupy a very important position in the ranking algorithms of Google & other search engines. The link building tools in SEOprofiler help you to get new backlinks(like oxygen for those of you who are starting out), to analyze the links of any website & to manage your link building activities.
The Ranking Monitor in SEOprofiler monitors the position of your web pages on Google, Google Mobile, Bing & Yahoo in all the countries. You can even check your city-level rankings.
Spy on the AdWords campaigns of your competitors & get new ideas for your own campaigns.
You can also analyze the Google rankings of competing websites.This will surely help you get out of the toughest phases that your website faces.
Uptime monitoring of website
It’s very important that your website is not down. The Uptime Monitor in SEOprofiler informs you immediately when your website is down.
You can use other tools apart from SEOProfiler to do SEO for your website but make sure you perform all of the above functions because they are some of the most critical ones & without them your website aircraft won’t fly for long.